Web Design

Web Design | Business startup

Setting up an internet business in our day that every day new technology catches competition from other technologies and the growing growth of people’s use of the Internet and smart technologies, launching an Internet business is another irrefutable necessity.

In this regard, the Lantern Web Collection, as the oldest site design company, runs zero to one hundred online business launches.

Domain

Custom Domain Name is required to help your customers and online. As a valid domain provider, we will allow you to use all the top-level top-level domains.
We provide the domain name and hosting provider with everything you need to design your new website, including advanced site design and web hosting services, and global support.

Graphic Design

In the digital realm, a website is an essential element for businesses, irrespective of their size and type. It helps them increase their brand presence via the Internet breaking the geographical boundaries. A professional website design itself can be used to attain various marketing strategies in order to help your business surge. Thoughtfully created website designs have a far outspread reach than any other form of marketing tools.

BUSINESS CARD DESIGN

Business card design, letterhead, covers, envelopes and … Fits your business type and products

LOGO DESIGN

Professional and creative Lego design and brand design tailored to your business and business type

Different Types of Website Design

You may often hear designers and tech heads throwing around terms such as responsive, liquid or fixed design. ”What does it all mean and why is it going to cost my business more money?” you ask. With the increasing complexity of website development that enables simplistic viewing for users, responsive design might be the optimal design type for your business’s website. Let us shed some light on these terms first:

Fixed design

Fixed web pages have a set width that won’t alter when the browser is resized, no matter what device the website is being viewed on. On smaller devices, such as smartphones or tablets, content is harder to view and can be annoying for users due to the need to scroll horizontally to view the rest of the content on a page, or continuously ”pinch and expand” to zoom into the page’s text. When the browser on a screen is enlarged or reduced, images and text may visually fall apart on the screen.

Liquid or Fluid design

When resizing the browser, the content on the page spreads itself out to fill the width of the browser when expanded, hence the term liquid design, and will look enlarged or as though is has shrunk. The columns containing the content on the webpage are built using percentages, rather than fixed columns used in fixed design, therefore the columns increase or decrease in size relative to each other.

Responsive design

This approach aims to make website viewing easier by displaying websites on different devices in forms that are easy to read and navigate. This avoids the user from having to resize, pan or scroll through the webpage to read the website’s content. Essentially the website is easily viewable and usable on desktop computers, tablets and smartphones. When creating a responsive website design, designers do not need to design multiple website formats that have been rearranged for different devices.

What’s best for your company

Companies need to analyse which devices their target audiences are viewing their website on in order to determine the best design structure of their website. For example, if your customers are not viewing your website on smartphones, don’t bother spending large amounts of money or time on perfecting the responsive design structure and layout for smartphones. In turn, you may believe that due to the increase in smartphone use in the near future, your audience will be using smartphones and in order to stay ahead of the pack, prepare your website for every device.

Site design features

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

But with the many choices you can choose, you can challenge which one really is worthwhile. To help narrow your focus, we use the eight important elements in site design to improve performance.

Unique and Large Typography

Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.

Large & Responsive Hero Images

You don’t have to go far beyond the popular publishing website Medium.com to see an example of a large hero image:
Large images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.

Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber’s website. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text.

Background Videos

Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.

Let’s take Wistia’s website, for example. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at Wistia:

Semi-Flat Design

In 2013 Apple fundamentally shifted to flat design. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.

Following in Apple’s footsteps, many other organizations — both large and small — have shifted to flat design. However, company’s like Uber have put their own spin on the style by adding subtle shadows and dimensions. As you can see in the image below, the boxes have an element of depth with shadows around them, without overdoing it:

Hamburger Menus

It’s likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space.

The hidden, or hamburger, menu changes this. This menu was common in web applications before making it’s way to web design — even in Google Chrome you can find a hamburger menu on the right-hand side.

Giant Product Images

You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence.

Card Design

With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed.

Short Product or Feature Videos

In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.

SEO

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

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